Privacy Policy

Last updated: December 20, 2024

1. Introduction

Welcome to Hypapixel. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our Meta Pixel tracking and conversion optimization service.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Email address, name, and password when you create an account
  • Store Information: Shopify store domain, API credentials
  • Meta Credentials: Meta Pixel ID and Conversions API Access Token
  • Payment Information: Processed securely through our payment providers (we do not store card details)

2.2 Automatically Collected Information

  • Usage Data: How you interact with our service, features used, time spent
  • Device Information: IP address, browser type, operating system
  • E-commerce Data: Order information, customer data, product catalogs from your Shopify store
  • Event Data: Conversion events sent to Meta through our service

3. How We Use Your Information

We use your information to:

  • Provide and maintain our conversion tracking service
  • Process and optimize Meta Pixel events
  • Analyze order data to detect RTO (Return to Origin) and improve tracking accuracy
  • Communicate with you about your account and service updates
  • Improve our service through analytics and machine learning
  • Detect and prevent fraud or abuse
  • Comply with legal obligations

4. Data Sharing and Third Parties

4.1 Service Providers

We share data with:

  • Meta/Facebook: Conversion event data for your Meta Pixel
  • Shopify: Integration for order and product data
  • Supabase: Database and authentication services
  • Hosting Providers: To store and process data

4.2 Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

5. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. Order and event data is retained for analytical purposes and service improvement. You can request deletion of your data by contacting us.

6. Data Security

We implement industry-standard security measures including:

  • Encryption of data in transit (HTTPS/TLS)
  • Encryption of sensitive data at rest
  • Regular security audits and updates
  • Secure API key management
  • Access controls and authentication

7. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Export your data
  • Withdraw consent at any time

8. Cookies and Tracking

We use essential cookies for authentication and session management. Our service also processes Meta's cookies (fbp, fbc) as part of the conversion tracking functionality. You can control cookie preferences through your browser settings.

9. International Data Transfers

Your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

10. Children's Privacy

Our service is not intended for users under 18 years of age. We do not knowingly collect information from children.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Us

If you have questions about this privacy policy or our data practices, please contact us at:

Email: hi@hypapixel.com